Almost everything we do at Foursquare is heavily data-driven. Our over 4.5 billion check-ins represent the living pulse of a city. If you haven’t seen these gorgeous visualizations, I highly recommend them. They compellingly emphasize the immense value of check-in data.
Check-in data (and also other data such as tips) power local search in Explore, allowing us to provide specific, personalized recommendations based on everything from the past behavior of you and your friends to the time of day.
Check-in data also powers the very precise ad targeting that is key to the success of our fast-growing ads business.
But don’t just take my word for it. If you’re interested in how we leverage our data to power both search and monetization, come to our San Francisco tech talk event on Tuesday, October 15th, at 7:00 PM.
Two of our top engineers will be speaking:
- Simon Favreau-Lessard will talk about how data powers our ads system.
- Nikhil Dandekar will talk about data science at Foursquare.
Perhaps equally importantly, there will be dinner and drinks… Not to mention a chance to mingle with engineers from Foursquare and other top tech companies (including many who use the Foursquare API. Just sayin’…)
Interested? Sign up here, and see you on the 15th!